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Video case studies
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London Luton Airport mobile website
London Luton Airport's mobile site, designed and built by Incentivated, allows travellers to access all areas of the Luton website on their smartphones and featurephones. Features include live arrival and departure times, information on shopping and parking, and for iOS and Android users, 3D indoor mapping to help find your way around the airport.
Watch the London Luton Airport video.
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Froglife: Dragon Finder app
Incentivated have created the Froglife dragon-finder app, providing school children with information on amphibian and reptiles. Through GPS and mobile location technology, allows them to identify different species, ensuring that a little dragon can be identified at the point it has been spotted, increasing the accuracy of our knowledge of the populations of these species.
Watch the Froglife video.
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Scottish Power SMS service
Incentivated’s SMS service allows Scottish Power customers to text in their meter reading via a 62277 shortcode, avoiding misreadings and mistakes that could affect a user’s bills. These SMS readings are validated automatically against Dataserve/Scottish Power records, and inserted into the Scottish Power billing engine. A text notification informs customers once this is done.
Watch the Scottish Power video case study.
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Day out at Thorpe Park
Two brave members of the Incentivated staff face the death-defying 'Swarm' rollercoaster at Thorpe Park.
Watch the Thorpe Park day out video.
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Waitrose Christmas app
To build an innovative yet useful ‘kitchen tool’ mobile application which gives Waitrose’s customers the ability to organise their Christmas. The app must be recognised as part of Waitrose’s 2010 Christmas campaign. Overall design should be themed as charming, traditional and seasonal.
Watch the Waitrose video case study.
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Google Get Mobile initiative
Helping Businesses Create A Mobile Friendly Website. Incentivated are pleased to be an officially recognised Google Get Mobile supplier.
Watch the Google Get Mobile video.
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Marks & Spencer Christmas with "Wallace & Gromit"
M&S wanted an innovative mobile component, to add to their broader Christmas campaign, which would and could engage all their customers.
Watch the M&S video case study.
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Thmbnls
Incentivated worked with the Department for Children, Schools and Families through mobile to raise awareness of sexual wellbeing for teenagers. Viewers were directed via Mobile internet banner ads and posters distributed at schools to www.thmbnls.mobi to receive 22 weekly episodes of a teenage soap, exclusively on mobile. These 'mobisodes' were personalised, with viewers able to influence future instalments by text.
Watch the Thumbls video.
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Virgin Terminate-a-mate
Incentivated worked with Virgin to promote sci-fi show "Terminator: The Sarah Connor Chronicles," using the 'Terminate-a-mate' MMS message. Users can send friends a personalised video via text message. After the video, recipients are taken to a mobile website where they can enter details to pass a video of their own to their friends, to 'terminate' them. Using GPS software, it is the UK's first digital location-based marketing campaign and helped Virgin 1 achieved its largest ever TV audience.
Watch the Virgin Terminate-a-mate video.
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M&S Food to Go QR codes
Incentivated's innovative 2D barcodes, gave customers more information about the products they bought in-store, while promoting M&S's 'Food to Go' range. By scanning codes displayed on own-brand squeezed juices, users were taken to a mobile site (mands.mobi/ftg) containing product information, vouchers and discount offers, with responses exceeding client expectations by 33%. Those without a scanner were invited to text in for a download link.
Watch the M&S Food to Go video case study.
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Recycle for London
Incentivated has created a free downloadable 'Evil Bin' mobile game, where users stop recyclable material from being eaten by the 'evil' binbag. The game is designed to educate users as to what can and cannot be recycled, extending Recycle London's fully integrated campaign. Incentivated set up an SMS shortcode so that when users text 'BIN' to 62967, they were taken to a mobile website where they could download the app.
Watch the Recycle for London video case study.
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Cabwise
Incentivated keeps you safe with Cabwise, offering a text messaging service that gives out booking numbers for licensed cabs in the user's location. Subscribers text HOME to 60835 and a location based service is used to pinpoint their exact whereabouts. There has been a 46% drop in cab-related attacks since launch and a 100% year on year monthly uptake.
Watch the Cabwise video case study.
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Incentivated is an independent technology company with 10+ years' experience operating exclusively in the mobile marketing services sector.
We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.
Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps, for 'smartphones' and feature-phones.
We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.
Contact us now to see how we can help your mobile marketing strategy.
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