Consumers who visit an advertiser site that is mobile-optimised looked at on average 19 pages per person 33% more than if the site was not optimised Source: econsultancy, UK mobile statistics, November 2012

Mobile strategy

Just one service?

The classic assumption businesses make with mobile, or technology in general, is the that a “one size fits all” approach is possible. A single app will automatically increase customer loyalty simply because it exists, and that the same idea can work for any business in any sector.

Incentivated understand that every client is different, and so every mobile loyalty strategy must be different. We have devised, planned, implemented and monitored hundreds of mobile marketing strategies, and work closely with clients to create a mobile offering that maximises ROI and increases customer engagement.

Our constantly expanding account management, project management, marketing, and development teams work together to deliver strategies highly specific to our individual clients. We base our strategies on consumer behaviour insight and the latest market research, and provide 24/7 support through every step of the process.

Mobile… and everything else

Another common assumption is that mobile customer service exists in its own space, away from all other channels. In reality, just as a digital marketing strategy must coordinate with a traditional strategy, so must mobile integrate effectively with all other marketing channels. Incentivated has been working with big brands and their creative agencies since 2001, to ensure mobile fits with all pre-existing marketing initiatives.

All of our services are cross-platform, working on a wide range of mobile and tablet devices, while remaining consistent with the branding and values found in all of your other physical and online promotions and campaigns.

To find out more about our services, contact us now.

Incentivated is an independent technology company with 10+ years' experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps, for 'smartphones' and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.