Mobile marketing | Cross-platform testing, in-house testing protocol, virtual testing tools

46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. (Hashmeta, April 2013)
Testing

Once you have selected which mobile channel to undertake, and how to implement your strategy, Incentivated has an in-house project testing protocol that they apply to every project, to ensure customers receive the best mobile experience once your project is live.

Rather than waiting to the end and discovering that something fundamental is going to break, this protocol is implemented at key decision points throughout the development project. This involves the use of both the most recent iPhone and Android phones, and cheaper, featurephones, to reflect the range of devices used by your customer base. Similarly, our cross-platform testing procedure assesses multiple operating systems, including iOS, Android, Blackberry and Windows.

All of this is done to ensure your customers get the best possible experience on day one of your project going live – and to help reduce the business impact of the project by needing to issue and rely on customers to download, updates that affect fundamental usability issues.

To find out more about our services, contact us now.

Incentivated is an independent technology company with 10+ years' experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps, for 'smartphones' and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.