Transcoding

71% of mobile browsers expect web pages to load almost as quickly or faster as web pages on their desktop computers. (Gomez, June 2012)
Transcoding

Transcoding is a quicker method to optimising a mobile site, designed for when businesses want to create a site under tight deadlines, or those who want to test mobile sites before creating a full mobile strategy.

If businesses choose the transcoded option, Incentivated take the existing desktop content and place a mobile “skin” or presentation layer over it, as opposed to building an entire mobile site from scratch.

There are two ways to transcode a site:

Advantages:
- Publish to two locations (desktop and mobile)
- No change to existing architecture
- Quick to deploy
To find our more about our work with transcoded mobile sites, please view our Virgin Holidays case study or contact us now.

Incentivated is an independent technology company with 10+ years' experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps, for 'smartphones' and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.