Incentivated: we make your business mobile

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  Case Studies

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    Wessex Water expand their SMS service with Text-to-Landline

    Wessex Water needed to respond to customer services queries immediately and efficiently

    View the Wessex water case study.

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    John Lewis provides fitness workouts through SMS

    To promote the John Lewis fitness scheme while communicating with customers through their mobile phones.

    View the John Lewis case study.

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    Virgin Holidays website optimised for smartphones

    To provide Virgin Holidays customers with the ability to browse destinations on their mobile.

    View the Virgin Holidays case study.

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    Museum Visitors receive Cutty Sark History through App and QR codes

    To provide information on the Cutty Sark Tea Clipper ship to users in an efficient and fun way.

    View the Cutty Sark case study.

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    London Luton Airport mobile site delivers live pre-flight information

    To allow customers to access the Luton website and live flight information on their phone, from the existing www. URL.

    View the London Luton Airport study.

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    Peroni sales teams use B2B app to showcase range to on-trade

    To coincide with a brand re-launch, SABMiller wanted a modern and flexible way for their field sales teams to showcase the company’s range when dealing face-to-face with bar and restaurant buyers.

    View the Peroni case study.

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    Just Eat apologises to customers by text message

    Just Eat are exploring ways of apologising to and maintaining the custom of a small proportion of customers each weekend whose Just Eat orders are rejected.

    View the Just Eat case study.

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    British Army uses SMS shortcodes to gain recruits

    To reduce costs during the recruitment process, while still maintaining a high calibre of soldiers.

    View the British Army case study.

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    Personalised, trackable mobile coupons & vouchers, redeemable in-store

    To send customers personalised, relevant coupons and vouchers that can be redeemed in-store without needing to completely replace till hardware.

    See the case study here.

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    Go Compare use Auto Call-back to increase quote conversion

    To provide consumer with a free call back service to complete quotations received at gocompare.com.

    See the case study here.

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    mCommerce enabled mobile site for Remington UK

    To bring Remington’s desktop eCommerce channel to mobile, and understand the impact on customer engagement from having a mobile site.

    See the case study here.

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    Monsoon launches loyalty card app.

    To enable their customers to access the Monsoon loyalty card through their phone, as an alternative to a physical card.

    See the case study here.

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    QR Codes provide engaging response mechanism for magazine readers

    To provide a simple response mechanism for a traditional print marketing campaign that would allow potential customers to see specific products showcased in the advertising.

    See the case study here.

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    Wi-Fly: New Gatwick Mobile Airport site takes off…

    To reach consumers on the move and help increase time in the departure lounge to increase spend per passenger.

    See the case study here.

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    BinScanWin to improve out of home recycling via mobile.

    To deliver a mobile website and a range of trackable QR codes to help encourage the public to recycle more when they are ‘out and about’.

    See the case study here.

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    Incentivated design mobile site for British Red Cross

    To create an additional channel for the public to donate to the British Red Cross.

    See the case study here.

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    Jameson's engage consumers with mobile text-and-win.

    To interact with consumers and encourage product trial by delivering a text-and-win SMS campaign, building a mobile CRM database to enable future mobile activity.

    See the case study here.

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    Scottish Power customer meter readings sent by SMS

    To reduce estimated readings and improve meter reading KPIs an SMS ‘call to action’ was added to the Scottish Power/Dataserve Dial Card which meter readers post to houses where they haven’t been able to see the meter to take an official reading.

    See the case study here.

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    British Gas launches ‘mobilised’ website

    British Gas needed to optimise their website for mobile, after identifying an ongoing increase in visitors using their mobile phones. Following the earlier delivery of a mobile micro-site for EnergySmart, British Gas has now mobilised its main site.

    See the case study here.

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    SMS shortcode provides rapid access to NSPCC’s Helpline

    To help increase access to and use of the helpline by mobile users, through a simple to use SMS interface.

    See the case study here.

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    Incentivated aids Airbus’ recruitment process

    To deliver a messaging and mobile internet campaign for Airbus, targeted at students who are registering their interest in engineering recruitment events.

    See the case study here.

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    Text-to-win the ultimate London 2012 experience

    An on–pack promotion was designed for Bassett’s Olympic-branded ‘Jelly Mascots’ sweets, giving buyers the chance to win Olympics tickets.

    See the case study here.

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    Mobile website enables rapid reporting of acts of anti-Semitism

    To enable people in the UK to report acts of anti-Semitism to Community Security Trust (CST) through their mobile phones.

    See the case study here.

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    British Heart Foundation mobilises lobbying effort

    In 2011, a poll of more than 2,000 adults across the UK showed 81 per cent of people thought everyone should know basic first aid but just half of those surveyed felt confident they would be able to help if someone collapsed in front of them. Lives are at risk because 64 per cent of people fear 'responsibility' of learning first aid.

    See the case study here.

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    RBKC goes mobile in time for 2012 Olympic visitors

    A mobile internet site was required to provide tourist and visitor information for the Royal Borough of Kensington and Chelsea, particularly to support its strong mix of retailers and for 2012 Olympic visitors.

    See the case study here.

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    AQA goes mobile with messaging alert service

    The Assessment and Qualifications Alliance (AQA) will soon be launching their mytutor virtual classroom and will require an alert service to remind participants of their scheduled online tutorials.

    See the case study here.

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    Mobile barcode tickets speed up event registration

    To speed up the registration process at graduate recruitment events, using an innovative method in order to stand out from the competition.

    See the case study here.

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    John Lewis mobilises CRM activity with messaging alerts

    This campaign was John Lewis’ first venture into mobile. The overall aim was to drive footfall in-store and communicate with their customers in a more relevant and timely way.

    See the case study here.

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    T-Mobile asks their customers questions

    Retaining customers is not easy for mobile networks, especially so when it comes to their “PAYG” ones. T-Mobile wanted to help existing customers find their most cost effective tariff and so maximise loyalty.

    See the case study here.

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    King of Shaves creates sales through iPhone app mCommerce

    To enable KoS to sell replacement blades directly to the general public, on a subscription model.

    See the case study here.

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    Directgov optimises web for different mobile devices

    To detect whether a browser accessing a website URL is a mobile phone and to then optimise the content according to the handset's capabilities.

    See the case study here.

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    Marie Curie daffodil campaign sees "blooming" SMS success

    Marie Curie Cancer Care wanted to recruit new donors, generate donations, and offer supporters an alternative way to donate.

    See the case study here.

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    Waitrose Christmas app

    This was an innovative yet useful ‘kitchen tool’ mobile application which gave Waitrose’s customers the ability to organise their Christmas. The app was a recognisable part of Waitrose’s 2010 Christmas campaign. Overall design and was themed as charming, traditional and seasonal.

    See the case study here.

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    Jaguar XJ launched via 'luxury' mobile site

    Building on the success of the 2009 mobile advertising campaign in creating quality leads for test drives that converted to efficient sales, Jaguar requested a "luxury" mobile solution for the launch of its new XJ model.

    See the case study here.

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    Charity increases donation revenue through mobile site

    NSPCC wanted to open up a new mobile channel so that people are not excluded from being able to donate, and to commence the development of a mobile donor programme.

    See the case study here.

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    Lastminute.com optimises website for mobile

    Lastminute.com found that 5% of all their website traffic came from mobile. They needed a website optimised to mobile needs, avoiding frustrations caused by long downloads and incompatible content produced by desktop sites on mobile.

    See the case study here.

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    IAB mobilises website for easy access to industry advice

    The Internet Advertising Bureau (IAB) wanted to launch a mobile-friendly version of their website with real-time updates to appeal to advertisers and agencies looking for more information on the advantages of mobile phone browsing and marketing.

    See the case study here.

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    SMS & MMS prove their value as brand tools

    IAB and DMA wanted to find out current consumer attitudes towards receipt of SMS and MMS advertising on mobile phones.

    See the case study here.

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    Mobile activates Mothercare's local acquisition strategy

    To know where a customer is and provide localised, relevant offers and promotions.

    See the case study here.

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    M & S mobilises CRM activity with messaging alerts

    This campaign was M & S’s first venture into mobile CRM. The overall aim was to increase the size of their mobile database and communicate with their customers in a more relevant and timely way.

    See the case study here.

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    Mobile recycling text reminders make Liverpool greener

    To provide a simple and memorable reminder service.

    To advise residents of new dates for recycling collections and what type of waste bin to put out on a particular day.

    See the case study here.

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    Mobile enhances passenger experience for BA

    An instantaneous communication channel for sharing flight update information, including delays, re-bookings and cancellations.

    See the case study here.

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    White Cube gallery draws "sell-out" crowd with MMS

    To invite journalists, curators, and art collectors to the opening night of a Gavin Turk exhibition at Jay Jopling's art gallery White Cube, in a way never done before and with visuals.

    See the case study here.

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    Simple mobile micro-payment solution for name-tapes

    To make it as hassle free as possible for parents to order iron-on name-tapes for their children's school clothes.

    To capture customer data.

    See the case study here.

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    Mobile connects STA Travel with target consumers

    To provide an instant response channel to current promotions, increase brand awareness and drive consumers into stores.

    See the case study here.

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    Horlicks' £1,000 a day Text & Win draws 1,000 responses per day

    To boost purchases of Horlicks among loyal customers and entice new drinkers to trial the product using digital media promotion.

    See the case study here.

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    SMS response boosts Royal Navy recruitment drive.

    Encourage potential recruits to contact the Royal Navy for career opportunities.

    See the case study here.

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    Mobile drives free book giveaway

    To encourage parents and carers to enjoy books with children from an early age by offering them a free book per household.

    See the case study here.

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    Marks & Spencer Christmas with "Wallace & Gromit"

    M&S wanted an innovative mobile component, to add to their broader Christmas campaign, which would and could engage all their customers.

    See the case study here.

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    Mobile encourages 5x more voucher redemption

    To 'super-charge' a 30% money-off, directmail promotion for Pedigree Complete for Small Dogs and increase the redemption level of vouchers contained in the mailing.

    See the case study here.

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    Jaguar XJ launch boosted by integrated email campaign

    This campaign integrates email with the wider Jaguar XJ launch campaign, reaching consumers at multiple contact points to maximise impact and drive product interest and sales of the new car model.

    See the case study here.

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    Mobile solution simplifies People's Question Time ticket requests

    To increase attendance at the Greater London Authority's People's Question Time events by providing Londoners with an easy and reliable way to request personalised tickets.

    To offer members of the public an alternative method of submitting questions.

    See the case study here.

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    Simple mobile micro-payment solution for name-tapes.

    To make it as hassle free as possible for parents to order iron-on name-tapes for their children’s school clothes. To capture customer data.

    See the case study here.

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    2D mobile barcodes – a UK first for M & S

    To show M & S as a cutting-edge retailer, inform consumers about the provenance of products and promote daily ‘Food To Go’ offers.

    See the case study here.

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    Mobile appointment alerts reduce no-show rate by half.

    To reduce the number of missed appointments for eye examinations and create an opportunity to fill cancelled appointments at short notice.

    See the case study here.

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    Drinkers claim free pints in local bars with mobile vouchers

    To encourage drinkers to purchase Strongbow cider by offering them a free pint during ‘Bowtime’ in their local pubs and bars.

    See the case study here.

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    25% of cider drinkers log on to mobile internet

    An instantaneous response mechanism to a radio campaign (2009), which encouraged people to choose Strongbow as their first drink of the evening and provide information of their nearest venues.

    See the case study here.

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    DCSF launches world's first interactive mobile soap opera.

    To engage elusive teenagers, raising awareness of sexual wellbeing, at no cost to them.

    See the case study here.

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    Mobile response to TV campaign cleared stock of product samples

    Distribute samples of Breathe Right nasal strips to new customers.

    Provide GlaxoSmithKline with a scalable and measureable solution.

    See the case study here.

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    Mobile petition attracts nearly 300,000 supporters

    At very short notice, to mobilise support for a ceasefire petition during the Gaza crisis.
    To thank supporters and continue the dialogue in order to convert them to donors.

    See the case study here.

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    120m impressions makes for a successful mobile advertising campaign

    To launch the new Jaguar XF at the Los Angeles motor show: in a way which mirrors the style, innovation and technological advances of the new model and can be accessed on the move.

    See the case study here.

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    Mobile game makes recycling fun

    To extend "Starve your bin", Recycle for London's fully integrated campaign, to a younger audience in a fun and engaging way which educates users about what can and cannot be recycled and encourages them to tell others.

    See the case study here.

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    Directgov optimises web for different mobile devices.

    To detect whether a browser accessing a website URL is a mobile phone and to then optimise the content according to the handset’s capabilities.

    See the case study here.

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    RBS sends emergency insurance number to customer base

    To extend customer relationship programme by making emergency phone numbers easily accessible to motor insurance customers.

    See the case study here.

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    Royal Marines hit target with mobile recruitment drive.

    To engage potential recruits while leveraging existing Royal Marines’ advertising and sponsorship platforms.

    See the case study here.

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    Strongbow mobile CRM campaign achieves 39% response

    Having identified a close fit between ciderdrinkers and the mobile medium as well as used the channel to recruit customers, Scottish & Newcastle needed a way to maintain the dialogue during the peak summer season.

    See the case study here.

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    Mobile tagging pushes viral campaign.

    To create awareness of the problem and thereby reduce teenage pregnancies by encouraging young people to respect themselves and wear a condom.

    See the case study here.

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    Mobile generates 59% of donations from press campaign

    To provide a fund-raising mechanism for those averse to direct debit commitments and ensure compliance with HM Revenue & Customs so Gift Aid contribution is available to be reclaimed.

    See the case study here.

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    SMS helps reduce cab-related sexual assaults by 46%

    As part of a print, poster, radio and TV campaign for a safer London, a text message service was created to give out booking numbers for licensed minicab and black cab firms in the user’s location.

    See the case study here.

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    SMS brings customers to Center Parcs

    To inform consumers of Center Parcs holiday information through mobile, while also providing a quick call to action.

    See the case study here.

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    Kwikfit re-contacts with customers through SMS

    To counteract the inevitable problem of customers that inevitably request a mobile insurance quotation but do not complete transaction, and re-contact them offering a second chance to purchase

    See the case study here.

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    Greater London Authority uses iris as broadcast email tool

    The Greater London Authority required a mass email distribution tool to use when sending out broadcast emails to large groups of Londoners, on behalf of the Mayor.

    See the case study here.

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    Iggy Pop mobilises fans for The Children’s Society

    To encourage donations to the Children’s Society. To facilitate a prize draw at the event; making it easier for concert-goers and organisers alike.

    See the case study here.

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    Bluetooth in cinemas connects RAF with potential recruits.

    To highlight positions available within the RAF Regiment, the ground force section of the RAF.

    See the case study here.

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    Mobile makes recycling unwanted goods easier for Londoners

    To encourage all Londoners to donate unwanted goods to Oxfam (where they can be reused and sold-on) rather than throw them away. To create a feel-good factor for fighting poverty by donating to charity, as well as being active in local community and supporting local stores.

    See the case study here.

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    1824 Collective uses mobile to encourage young people to vote.

    • To raise awareness of London local election.
    • To target urban youth to and encourage them to vote by allowing them to request a voter registration form via SMS.

    See the case study here.

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    Directgov launches dedicated shortcode for all mobile services.

    To provide a quick, easy and memorable way for members of the public to access information whilst on the move.

    See the case study here.

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    Carphone Warehouse improves top-up calling card service via mobile

    Allowed Carphone Warehouse to develop it's 'topup2talk' service to grow revenues and improve customer satisfaction. This gave customers the ability to top-up their pre paid calling card via mobile phone and provide a virtual alternative to physical purchase of a top-up card.

    See the case study here.

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    Economist Readers renew subscription via mobile

    Provided a fast and convenient way for readers to renew their subscription via Direct Debit or Credit Card.

    See the case study here.

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    Mobile barcodes simplify event ticketing

    To offer an alternative to paper tickets for the Mayor of London’s Capital Woman conference that would simplify registration and speed-up entry on the day.

    See the case study here.

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    Mobile barcode tickets speed up event registration

    To speed up the registration process at graduate recruitment events, using an innovative method in order to stand out from the competition.

    See the case study here.

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    British Army uses SMS shortcodes to gain recruits

    To reduce costs during the recruitment process, while still maintaining a high calibre of soldiers.

    See the case study here.

   

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