Mobile Marketing | QR and Barcode Generator

QR and barcodes

Effortless and secure

QR codes are barcodes placed on a range of adverts, such as posters, TV and vouchers, which your customer can scan to see marketing or online content. Customers scan via a QR reader in their mobile phone (usually accessed by downloading an app), and link to all kinds of information: websites, special offers, multimedia content, marketing communications and much more.

Iris gives you the tools to easily execute effective CRM campaigns via QR codes. Everything you need to execute and monitor smarter and richer experiences for your customers is included. Businesses can create, edit and measure unique, trackable codes, hosted on secure servers, and accessed through log-in IDs, and passwords.

All QR codes can be modified and updated, even after they are released to the public. Our iris system allows businesses to edit, and customers can still scan, without needing to reprint materials. Iris also contains a reporting engine, meaning that QR code activity can be traced by scan counts, time and date, location data, OS detection and more.

NFC tags

The most common current example of an NFC service in the UK is the Transport for London "Oyster" card. NFC (Near-Field Communication) is a short-range wireless technology that allows communication between NFC enabled objects over a distance of less than 10cm, via Radio Frequency Identification.

When you activate the NFC chip in your phone, it knows to poll/look for nearby NFC devices. The passive device or ‘tag’ takes power from your phone when it comes within a few centimetres of it’s active NFC device. The reader will then communicate with the tag. The reader deciphers the signals and is then prompted to do something. Some tags are re-writable so readers can actually update data.

NFC tags or stickers are thin simple electronic devices (no batteries or moving components) that contain an antenna and a small amount of memory. It is passive and powered by a magnetic field provided when an active NFC tag comes within 10cm of the sticker. When read with an NFC reader, it provides instruction to a phone or NFC reader to carry out a pre-programmed action.

To find out more, see our press releases or view our QR code Laura Ashley case study.

Incentivated is an independent technology company with 10+ years' experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps, for 'smartphones' and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.