White papers

White Papers
- Mobile Coupons, Vouchers and Tickets
  
  This white paper explores approaches for mobile coupons, vouchers and tickets to fit into your marketing strategy. Independent of your IT hardware or current redemption processes there is an option that will work for your organisation.
  
  To find out more, see our Mobile Coupons, Vouchers and Tickets White Paper.
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  mCommerce
  
  Today, eCommerce is a massive industry. In the UK, online spending reached £59 billion in 2010. Like eCommerce before it, mCommerce (mobile commerce) is on the cusp of becoming a multi-billion pound industry, and it's time for retailers to take notice and seize the opportunity.
  
  To find out more, see our mCommerce White Paper.
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  Mobile internet
  
  If you have already decided that you want a mobile internet site, this White paper considers the factors you need to address in building one. Mobile introduces new layers of complexity that can be difficult for ordinary web developers to accommodate. As well as supporting multiple browsers, there are the many mobile network operators that raise further idiosyncrasies.
  
  To find out more, see our "How to build your mobile site" White Paper.
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  Two Factor Authentication
  
  Given that 95% or all adults over 15 in the UK own a mobile phone1, and most people ensure that their phone is with them at all times, mobile becomes an ideal candidate for the ‘something you have’ element of multi-factor authentication.
  
  To find out more, see our Two Factor Authentication White Paper.

Incentivated is an independent technology company with 10 years' experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps, for 'smartphones' and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.