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Sector Guides
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Retail
Mobile has finally arrived as a viable and important mass-marketing tool. It will change consumers’ behaviour with retail brands. It will inevitably make marketing more complex as customers constantly compare prices up to the point of sale, but it will create greater loyalty and create new ways to communicate and market to customers. To maximise the opportunity it requires a fully integrated programme.
To find out more, see our Retail Sector Guide.
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