34% of phones have GPS
Almost 8 M people access maps on their phones
comScore MobiLens UK data, January 2011

Location Marketing

Location marketing technology identifies the geographic location of consumers and provides highly targeted marketing communications. Essentially it's a means to target specific groups more effectively based on where they are, and to provide useful and relevant services to consumers wherever possible.

When developing location marketing strategies, we utilise three key location technologies:

Network-based

Network-based technology allows us to approximate the location of consumers' phones through SMS and mobile internet sites. Using this method we can reach consumers regardless of the type of phone they use, as the technology is on the network side. This means that our clients can reach 100 per cent of mobile users with useful services, such as Cabwise's Find My Nearest offering.

GPS

GPS provides greater geographic precision and faster results than network-based technology, as well as being a fully-automated method of location tracking, requiring no input on the consumer side. Although limited to GPS-capable mobiles, this technology allows our clients to push location-based advertising to users, provide maps and directions, as well as information about places near the user (e.g., restautants, theatres, or special offers). We're always finding new and creative ways to integrate GPS with mobile marketing strategies, so please get in contact for a full range of options.

Bluetooth

Using Bluetooth to broadcast invitations for communication and content is a great way to reach consumers. As recipients have to voluntarily accept the transmission, you'll only reach consumers that are interested in your offering, giving you the chance to push engaging multimedia (photos, videos, audio, games, coupons, web links and more) to mobiles. It's a great way to engage consumers with your brand and to place your content on their mobiles.

To find out more, see our press releases and awards or view location marketing case studies below.