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Case Studies
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Monsoon launches loyalty card app.
To enable their customers to access the Monsoon loyalty card through their phone, as an alternative to a physical card.
See the case study here.
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BinScanWin to improve out of home recycling via mobile.
To deliver a mobile website and a range of trackable QR codes to help encourage the public to recycle more when they are ‘out and about’.
See the case study here.
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Jameson's engage consumers with mobile text-and-win.
To interact with consumers and encourage product trial by delivering a text-and-win SMS campaign, building a mobile CRM database to enable future mobile activity.
See the case study here.
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Scottish Power customer meter readings sent by SMS
To reduce estimated readings and improve meter reading KPIs an SMS ‘call to action’ was added to the Scottish Power/Dataserve Dial Card which meter readers post to houses where they haven’t been able to see the meter to take an official reading.
See the case study here.
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British Gas launches ‘mobilised’ website
British Gas needed to optimise their website for mobile, after identifying an ongoing increase in visitors using their mobile phones. Following the earlier delivery of a mobile micro-site for EnergySmart, British Gas has now mobilised its main site.
See the case study here.
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SMS shortcode provides rapid access to NSPCC’s Helpline
To help increase access to and use of the helpline by mobile users, through a simple to use SMS interface.
See the case study here.
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Incentivated aids Airbus’ recruitment process
To deliver a messaging and mobile internet campaign for Airbus, targeted at students who are registering their interest in engineering recruitment events.
See the case study here.
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Text-to-win the ultimate London 2012 experience
An on–pack promotion was designed for Bassett’s Olympic-branded ‘Jelly Mascots’ sweets, giving buyers the chance to win Olympics tickets.
See the case study here.
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Mobile website enables rapid reporting of acts of anti-Semitism
To enable people in the UK to report acts of anti-Semitism to Community Security Trust (CST) through their mobile phones.
See the case study here.
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British Heart Foundation mobilises lobbying effort
In 2011, a poll of more than 2,000 adults across the UK showed 81 per cent of people thought everyone should know basic first aid but just half of those surveyed felt confident they would be able to help if someone collapsed in front of them. Lives are at risk because 64 per cent of people fear 'responsibility' of learning first aid.
See the case study here.
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RBKC goes mobile in time for 2012 Olympic visitors
A mobile internet site was required to provide tourist and visitor information for the Royal Borough of Kensington and Chelsea, particularly to support its strong mix of retailers and for 2012 Olympic visitors.
See the case study here.
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AQA goes mobile with messaging alert service
The Assessment and Qualifications Alliance (AQA) will soon be launching their mytutor virtual classroom and will require an alert service to remind participants of their scheduled online tutorials.
See the case study here.
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Mobile barcode tickets speed up event registration
To speed up the registration process at graduate recruitment events, using an innovative method in order to stand out from the competition.
See the case study here.
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John Lewis mobilises CRM activity with messaging alerts
This campaign was John Lewis’ first venture into mobile. The overall aim was to drive footfall in-store and communicate with their customers in a more relevant and timely way.
See the case study here.
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Text to donate uplifts DRTV campaign results
Provided a way for viewers of Cats Protection TV advert to make a text donation to the charity from their mobile phones rather than calling their 0800-number.
See the case study here.
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T-Mobile asks their customers questions
Retaining customers is not easy for mobile networks, especially so when it comes to their “PAYG” ones. T-Mobile wanted to help existing customers find their most cost effective tariff and so maximise loyalty.
See the case study here.
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King of Shaves creates sales through iPhone app mCommerce
To enable KoS to sell replacement blades directly to the general public, on a subscription model.
See the case study here.
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Directgov optimises web for different mobile devices
To detect whether a browser accessing a website URL is a mobile phone and to then optimise the content according to the handset's capabilities.
See the case study here.
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Marie Curie daffodil campaign sees "blooming" SMS success
Marie Curie Cancer Care wanted to recruit new donors, generate donations, and offer supporters an alternative way to donate.
See the case study here.
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Delicious perfume launched by Bluetooth
To raise brand awareness and increase sales of DKNY's Candy Apples perfume range.
See the case study here.
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Waitrose Christmas app
This was an innovative yet useful ‘kitchen tool’ mobile application which gave Waitrose’s customers the ability to organise their Christmas. The app was a recognisable part of Waitrose’s 2010 Christmas campaign. Overall design and was themed as charming, traditional and seasonal.
See the case study here.
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Jaguar XJ launched via 'luxury' mobile site
Building on the success of the 2009 mobile advertising campaign in creating quality leads for test drives that converted to efficient sales, Jaguar requested a "luxury" mobile solution for the launch of its new XJ model.
See the case study here.
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Charity increases donation revenue through mobile site
NSPCC wanted to open up a new mobile channel so that people are not excluded from being able to donate, and to commence the development of a mobile donor programme.
See the case study here.
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IAB mobilises website for easy access to industry advice
The Internet Advertising Bureau (IAB) wanted to launch a mobile-friendly version of their website with real-time updates to appeal to advertisers and agencies looking for more information on the advantages of mobile phone browsing and marketing.
See the case study here.
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SMS & MMS prove their value as brand tools
IAB and DMA wanted to find out current consumer attitudes towards receipt of SMS and MMS advertising on mobile phones.
See the case study here.
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Mobile activates Mothercare's local acquisition strategy
To know where a customer is and provide localised, relevant offers and promotions.
See the case study here.
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Mobile modernises Tate's visitor engagement strategy
To improve the speed and accuracy of Tate's data capture process for visitors via mobile.
See the case study here.
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M & S mobilises CRM activity with messaging alerts
This campaign was M & S’s first venture into mobile CRM. The overall aim was to increase the size of their mobile database and communicate with their customers in a more relevant and timely way.
See the case study here.
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Mobile recycling text reminders make Liverpool greener
To provide a simple and memorable reminder service.
To advise residents of new dates for recycling collections and what type of waste bin to put out on a particular day.
See the case study here.
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Incentivated mobilises activity search website with latest app technology
To engage 'on the move' teenagers by making it simple for them to search for fun and rewarding activities in their local area, as well as giving them the ability to provide instant feedback and recommendations.
See the case study here.
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Mobile enhances passenger experience for BA
An instantaneous communication channel for sharing flight update information, including delays, re-bookings and cancellations.
See the case study here.
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White Cube gallery draws "sell-out" crowd with MMS
To invite journalists, curators, and art collectors to the opening night of a Gavin Turk exhibition at Jay Jopling's art gallery White Cube, in a way never done before and with visuals.
See the case study here.
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Simple mobile micro-payment solution for name-tapes
To make it as hassle free as possible for parents to order iron-on name-tapes for their children's school clothes.
To capture customer data.
See the case study here.
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Mobile connects STA Travel with target consumers
To provide an instant response channel to current promotions, increase brand awareness and drive consumers into stores.
See the case study here.
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Horlicks' £1,000 a day Text & Win draws 1,000 responses per day
To boost purchases of Horlicks among loyal customers and entice new drinkers to trial the product using digital media promotion.
See the case study here.
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SMS response boosts Royal Navy recruitment drive.
Encourage potential recruits to contact the Royal Navy for career opportunities.
See the case study here.
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Mobile drives free book giveaway
To encourage parents and carers to enjoy books with children from an early age by offering them a free book per household.
See the case study here.
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Marks & Spencer Christmas with "Wallace & Gromit"
M&S wanted an innovative mobile component, to add to their broader Christmas campaign, which would and could engage all their customers.
See the case study here.
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Mobile encourages 5x more voucher redemption
To 'super-charge' a 30% money-off, directmail promotion for Pedigree Complete for Small Dogs and increase the redemption level of vouchers contained in the mailing.
See the case study here.
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Jaguar XJ launch boosted by integrated email campaign
This campaign integrates email with the wider Jaguar XJ launch campaign, reaching consumers at multiple contact points to maximise impact and drive product interest and sales of the new car model.
See the case study here.
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Mobile helps Londoners to find their nearest public toilet
To deliver a service proposed and voted for by members of the public. The service requested was to enable the 15 million annual users of Westminster's public conveniences to locate their nearest toilet, ensuring the street is not used instead.
See the case study here.
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Mobile solution simplifies People's Question Time ticket requests
To increase attendance at the Greater London Authority's People's Question Time events by providing Londoners with an easy and reliable way to request personalised tickets.
To offer members of the public an alternative method of submitting questions.
See the case study here.
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Simple mobile micro-payment solution for name-tapes.
To make it as hassle free as possible for parents to order iron-on name-tapes for their children’s school clothes. To capture customer data.
See the case study here.
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2D mobile barcodes – a UK first for M & S
To show M & S as a cutting-edge retailer, inform consumers about the provenance of products and promote daily ‘Food To Go’ offers.
See the case study here.
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Mobile appointment alerts reduce no-show rate by half.
To reduce the number of missed appointments for eye examinations and create an opportunity to fill cancelled appointments at short notice.
See the case study here.
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Drinkers claim free pints in local bars with mobile vouchers
To encourage drinkers to purchase Strongbow cider by offering them a free pint during ‘Bowtime’ in their local pubs and bars.
See the case study here.
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25% of cider drinkers log on to mobile internet
An instantaneous response mechanism to a radio campaign (2009), which encouraged people to choose Strongbow as their first drink of the evening and provide information of their nearest venues.
See the case study here.
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Mobile alerts boost membership to Southbank Centre
To attract visitors to the Meltdown festival at Southbank Centre.
To encourage membership sign up.
See the case study here.
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Text voting achieves 92% participation at B2B event
Business Need: To allow delegates at meetings or business conferences to respond to a a poll in real time.
See the case study here.
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DCSF launches world's first interactive mobile soap opera.
To engage elusive teenagers, raising awareness of sexual wellbeing, at no cost to them.
See the case study here.
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Mobile response to TV campaign cleared stock of product samples
Distribute samples of Breathe Right nasal strips to new customers.
Provide GlaxoSmithKline with a scalable and measureable solution.
See the case study here.
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Mobile petition attracts nearly 300,000 supporters
At very short notice, to mobilise support for a ceasefire petition during the Gaza crisis.
To thank supporters and continue the dialogue in order to convert them to donors.See the case study here.
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120m impressions makes for a successful mobile advertising campaign
To launch the new Jaguar XF at the Los Angeles motor show: in a way which mirrors the style, innovation and technological advances of the new model and can be accessed on the move.
See the case study here.
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Mobile game makes recycling fun
To extend "Starve your bin", Recycle for London's fully integrated campaign, to a younger audience in a fun and engaging way which educates users about what can and cannot be recycled and encourages them to tell others.
See the case study here.
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King of Shaves 'baldly' goes with mobile sampling
To launch the new Azor razor, provide a sampling mechanism and raise money and awareness for Capital Radio's Help a London Child appeal.
See the case study here.
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Directgov optimises web for different mobile devices.
To detect whether a browser accessing a website URL is a mobile phone and to then optimise the content according to the handset’s capabilities.
See the case study here.
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RBS sends emergency insurance number to customer base
To extend customer relationship programme by making emergency phone numbers easily accessible to motor insurance customers.
See the case study here.
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Royal Marines hit target with mobile recruitment drive.
To engage potential recruits while leveraging existing Royal Marines’ advertising and sponsorship platforms.
See the case study here.
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Strongbow mobile CRM campaign achieves 39% response
Having identified a close fit between ciderdrinkers and the mobile medium as well as used the channel to recruit customers, Scottish & Newcastle needed a way to maintain the dialogue during the peak summer season.
See the case study here.
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Mobile tagging pushes viral campaign.
To create awareness of the problem and thereby reduce teenage pregnancies by encouraging young people to respect themselves and wear a condom.
See the case study here.
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Mobile generates 59% of donations from press campaign
To provide a fund-raising mechanism for those averse to direct debit commitments and ensure compliance with HM Revenue & Customs so Gift Aid contribution is available to be reclaimed.
See the case study here.
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SMS helps reduce cab-related sexual assaults by 46%
As part of a print, poster, radio and TV campaign for a safer London, a text message service was created to give out booking numbers for licensed minicab and black cab firms in the user’s location.
See the case study here.
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Greater London Authority uses Iris as broadcast email tool
The Greater London Authority required a mass email distribution tool to use when sending out broadcast emails to large groups of Londoners, on behalf of the Mayor.
See the case study here.
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Iggy Pop mobilises fans for The Children’s Society
To encourage donations to the Children’s Society. To facilitate a prize draw at the event; making it easier for concert-goers and organisers alike.
See the case study here.
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Bluetooth in cinemas connects RAF with potential recruits.
To highlight positions available within the RAF Regiment, the ground force section of the RAF.
See the case study here.
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Mobile makes recycling unwanted goods easier for Londoners
To encourage all Londoners to donate unwanted goods to Oxfam (where they can be reused and sold-on) rather than throw them away. To create a feel-good factor for fighting poverty by donating to charity, as well as being active in local community and supporting local stores.
See the case study here.
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1824 Collective uses mobile to encourage young people to vote.
- To raise awareness of London local election.
- To target urban youth to and encourage them to vote by allowing them to request a voter registration form via SMS.
See the case study here.
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Directgov launches dedicated shortcode for all mobile services.
To provide a quick, easy and memorable way for members of the public to access information whilst on the move.
See the case study here.
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Carphone Warehouse improves top-up calling card service via mobile
Allowed Carphone Warehouse to develop it's 'topup2talk' service to grow revenues and improve customer satisfaction. This gave customers the ability to top-up their pre paid calling card via mobile phone and provide a virtual alternative to physical purchase of a top-up card.
See the case study here.
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Economist Readers renew subscription via mobile
Provided a fast and convenient way for readers to renew their subscription via Direct Debit or Credit Card.
See the case study here.
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Mobile barcodes simplify event ticketing
To offer an alternative to paper tickets for the Mayor of London’s Capital Woman conference that would simplify registration and speed-up entry on the day.
See the case study here.
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Mobile barcode tickets speed up event registration
To speed up the registration process at graduate recruitment events, using an innovative method in order to stand out from the competition.
See the case study here.
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Mobile helps UK businesses reduce waste.
Envirowise, the free government waste management service for business, runs an online savings calculator.
Feedback from businesses suggested that this calculator was difficult to find when advertised offline. A mobile version was needed.
See the case study here.
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Mobile simplifies calling card top-up process
To develop Primus' Planet Talk Card to grow revenue and increase customer satisfaction by allowing customers to top up their Planet Talk calling card via their mobile phones.
See the case study here.
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