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Press Coverage
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December 2012
Just Eat to send promotional text messages.
Just Eat is an online takeaway food delivery service, headquartered in the UK and operating in 13 countries around the globe. Their site allows customers to search for their favourite local takeaway restaurants and place orders online, choose from pick-up or delivery options. Just Eat will be sending out promotional SMS through Incentivated's messaging platform. Just Eat has over 13,000 restaurants in the UK and they are intermediary in the delivery of around 100,000 meals a day.
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December 2012
NSPCC renews contract.
Incentivated is pleased to renew its contract with NSPCC once again. Using our Iris platform, the charity helps to increase access to, and use of, its Helpline through a simple to use SMS interface. The service, which is integrated with the support centre, allows NSPCC Helpline counsellors to access and respond to text messages received from members of the general public in real-time.
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November 2012
Waitrose Deliver renews Customer Service messaging.
We are delighted that Waitrose Deliver has chosen to renew it's contract with Incentivated to provide a messaging delivery platform. Waitrose have been successfully sending out SMS alerts to some of their customers this year: giving customers updates and helping reduce speculative waiting time for customers who are due to receive deliveries from online purchases. Sending SMS updates has helped Waitrose better manage the tasks of customer service teams, rather than having to individually call every customer. Going forward, Waitrose will now also be using our iris platform to also send co-ordinated SMS and emails to communicate delivery updates.
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November 2012
Royal Air Force renews Text Trainer mobile service.
The Royal Air Force has renewed its contract to deliver its innovative Text Trainer SMS service, providing recruits with an exercise programme, tips and encouragement to their mobiles. Recruits sign up for the programme online, select their training level (e.g. Officer), and time to receive SMS. The service is part of a wider push from the RAF to provide support for its applicants and improve the likelihood of passing the pre-joining fitness test. Used by approximately 2,000 recruits this year, the most common day for starting training is a Monday!
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November 2012
Condor Ferries renews mobile CRM strategy.
Condor Ferries has signed up to continue it's enterprise messaging CRM strategy through Inncentvated for another year. Using the Iris messaging platform, Condor Ferries broadcasts timely and relevant SMS communications to their customers in the UK and across Europe, informing them of any changes or delays to their journey.
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October 2012
Cabinet Office: Agile Route to Market.
Incentivated is pleased to have been appointed to the Government's new 'Agile Route to Market' roster. This supplier listing provides access to specialists communications work. Available free of charge to any UK public sector contracting authority provides access to a full range of communication related services, including digital and mobile initiatives.
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September 2012
Monsoon launches Reward Card app.
The Monsoon Reward App, available on most smartphones (iPhone, Android, Windows 7, Blackberry), rewards you each time you visit the clothing retailer in store or online. Amongst other features, the app allows Monsoon customers instant access to their Reward Card; to stay up to date with Reward balance & recent transactions; to receive exclusive offers and Reward treats and to find their nearest Monsoon store. Monsoon are the first of Ikano Financial Services retail partners to brand and adopt the white label app Incentivated created earlier this year.
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September 2012
npower to further evolve and improve its mobile interactions.
Following on from an earlier piece of business-wide strategic analysis and consumer insight, npower, part of RWE Energy, has now asked Incentivated to help re-design the app it provides for existing customers to manage their power usage and accounts, and to improve the mobile user experience for the company's website.
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August 2012
Incentivated launches "over the air" app update service.
Overcoming one of the inherent weaknesses of native apps (their 'build once and dispose' nature), Incentivated is delighted to announce the launch of a service that (without changing the fundamental purpose of the app) allows content and GUI amends to be made over the air (i.e. without needing to re-build and submit the app to an app-store for approvals), allowing apps to make seasonal changes to look and feel, for example, as a way of helping reduce app churn for clients. This service can be applied retrospectively in some instances as well. Contact us to find out more.
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August 2012
Laura Ashley turns successful trial into long-term deal.
We are delighted that Laura Ashley, following a successful three-month trial, has signed up to use our trackable Mobile Barcode Generator for the next year. Currently being used in their above the line advertising campaigns, Laura Ashley is so pleased with the service and results they have extended their relationship with us and we will also be exploring other mobile marketing opportunities. -
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24th July 2012
Royal Mail MarketReach delivers a range of mobile-optimised ‘calls to action' to raise Direct Marketing response rates.
See the press release here.
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6th July 2012
Incentivated is developing a white label smartphone app for retail credit and loyalty specialist Ikano Financial Services' retail clients.
See the press release here.
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July 2012
Wi-Fly: new Gatwick Airport mobile site takes off…
Incentivated is pleased to announce the launch of a mobile-optimised website for Gatwick Airport. The mobile website (m.gatwickairport.com), which is cookie law compliant, provides users with a real time flight information source while they're on the go. As well as live flight information, the site includes key airport information, links to parking facilities and allows the user to ‘pin' their flight to the home page. The site is integrated with Gatwick's existing Episerver CMS and the user journey has been fully redeveloped and designed to reflect its use on mobiles.
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July 2012
Laura Ashley selects Incentivated to create trackable QR codes
We are delighted to have been chosen by Laura Ashley to create and manage trackable QR codes which are being used in their current above the line advertising campaigns. Laura Ashley, the iconic fabrics and home furnishings designer and retailer, has tasked Incentivated with creating QR codes linking to specific website content pages that specifically relate to the subject matter of adverts - this is managed through Incentivated's recently released Mobile Barcode Generator tool, which ensures a secure, scannable image every time.
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June 2012
London Luton Airport to build mobile website
London Luton Airport has appointed Incentivated to optimise its website to work across all smart and feature phones. The mobile website will provide airport users with the information they want most whilst on the move, real time flight information as well as guides on getting to and from the airport. The site also links to the airport's car park booking system. London Luton chose Incentivated after a competitive pitch process and has chosen to maintain the website via Incentivated's mobile platform.
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June 2012
An M & S Summer to remember
In order to advertise a recent nationwide in-store event to celebrate the launch of new summer collections, M & S requested a simple mobilised site giving details of stores and event times. A very detailed desktop web page existed, but there was too much information to work well on smaller screens. Incentivated produced a cut-down version of the site optimised for quick page load times and easy viewing. In addition, an SMS was sent out to selected customers containing a link to it.
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3rd May 2012
Mitsubishi Motors in the UK chooses Incentivated to build iPad app
See the press release here.
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May 2012
Remington to build mCommerce enabled mobile website
Incentivated has been chosen by Spectrum Brands to design and build a transcoded, mCommerce-enabled, mobile site for Remington, providing on-the-go access to the full range of products from hairdryers to electric razors. As well as mobile-specific user experience (UX) and consumer journey design, Incentivated will be creating a range of HTML5 templates to apply to the screen-scraped content, ensuring a “write once, publish everywhere” mobile website that displays perfectly, whatever the customer's phone.
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May 2012
DMA chooses Incentivated to optimise website
Incentivated is delighted to have been chosen by the DMA to design and maintain a mobile optimised version of their website. The DMA re-branded last year and its re-built desktop site is increasingly a key channel for the Association to keep its members up-to-date with the latest information, connected to resources such as research, legal advice and industry news, and allowing new members to join the trade body. The mobile site is intended to bring all of this to members as they are out and about.
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May 2012
Tesco Renews SMS app downloads
Incentivated is delighted to continue their relationship with Tesco, providing an SMS-response solution for customers wanting to download the Clubcard app by texting CLUBCARD to 84420.
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25th April 2012
Remington select Incentivated to build mobile commerce site
See the press release here.
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April 2012
British Red Cross enhances mobile strategy with dedicated shortcode
Incentivated is proud to have been chosen by British Red Cross to supply and manage its new dedicated premium rate shortcode. This will provide maximum flexibility in its use of campaign keywords, enhancing the donation potential of fundraisers and other events. British Red Cross has also renewed its contract to use Incentivated's leading mobile platform, iris, to create and manage their messaging campaigns for live events and appeals.
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March 2012
npower selects Incentivated to develop mobile strategy
npower, part of RWE Energy, has chosen Incentivated to review its current mobile marketing activity across apps, sites, and messaging. We will create and deliver a forward-thinking mobile strategy as the company responds to observed customer behavioural shifts and seeks to integrate mobile at the core of its customer engagement activity.
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March 2012
British Red Cross to increase mobile donations through improved user journey design
The British Red Cross has appointed long-time mobile marketing and technology partner Incentivated to design the mobile user experience (UX) and customer journeys for the campaign donation pages of their soon to be newly mobile-optimised website. Integrating seamlessly with the Sitecore CMS, ensuring a ‘write once, publish widely' capability, the donation pages need to encourage visitors to donate quickly and easily. The designs will ensure that all necessary data are captured and credit card or PayPal details are processed securely.
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14th March 2012
Incentivated to Get UK businesses Mobile with Google's GetMo initiative
See the press release here.
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February 2012
Mobile ahoy! for Cutty Sark re-launch
Incentivated, joint venture partner with Designmap in 'Mobile Interpretation', is delighted to announce that it has been chosen by the Cutty Sark Trust to build a cross-platform app. The app, to be deployed on iOS, Android, BlackBerry, and Symbian platforms, is part of the ship's 2012 re-launch strategy. Being built with HTML5 technology, it will feature augmented reality technology, interactive games, multimedia, image recognition, and social media integration and is one of the most ambitious projects currently being developed within London's museum & tourism industry.
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February 2012
NSPCC renew contract
Incentivated is pleased to renew its contract with NSPCC to continue providing the simple to use Helpline SMS service. The service, which is integrated with the support centre, allows NSPCC Helpline counsellors to access and respond to text messages received from members of the general public in close to real-time.
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February 2012
City of Westminster & L.B. Camden join forces to help improve recycling on the go
The London Borough of Camden and City of Westminster have joined forces to improve the recycling rates of street litter (litter that is discarded 'on the move'), rather than being put in general rubbish bins or on the ground. Sponsored by DEFRA, the two London authorities have chosen Incentivated to help encourage the public to join in with this ambitious project.
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January 2012
Camden Council extends mobile partnership with Incentivated
Camden Council will continue delivering its messaging services through an extended mobile partnership with Incentivated. The council delivers SMS to its residents as well as staff through our Iris platform as part of their communications strategy.
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January 2012
Incentivated and STA renew contract
STA has renewed its relationship with Incentivated to continue delivering the company's mobile campaigns. Using STA's customer database, we'll be working with them to deliver highly segmented and targeted mobile communications.
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December 2011
Waitrose Deliver to use text message alerts
Waitrose Deliver has selected Incentivated to provide it with a combined SMS and Email platform, use of which will allow it to communicate with customers who are due to receive deliveries from online purchases. In the case of an unforeseen delay to a delivery, customers will be sent both a text message and email informing them and providing details of an updated delivery date/time, or contact details so the customer can re-schedule to a more convenient time.
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December 2011
Condor Ferries extends mobile CRM strategy
Condor Ferries has extended a contract with Incentivated to implement their enterprise messaging CRM strategy. Using the Iris messaging platform, Condor Ferries will continue to broadcast timely and relevant SMS communications to their customers in the UK and across Europe, informing them of any changes to their journey or delays.
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December 2011
Incentivated launches QR Code Generation Software
Incentivated has announced that M & S will be the first client to take advantage of the launch of its “un-ltd trackable QR code generation software”, the latest tool to come online on cutting edge mobile marketing management SaaS platform Iris. The module can be used to generate massive numbers of trackable, unique 2d barcodes that can be used on packaging and labelling, Point of Sale, other in-store marketing and offline advertising.
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November 2011
Cabsafe and Incentivated renew partnership
Cabsafe has renewed its contract to deliver a cab safety awareness campaign and booking service. Operational across Wales, including Carmarthenshire, the campaign allows people to receive local licensed cab numbers direct to their mobile devices by texting CAB to 83222. Our Iris messaging platform identifies the user's location and delivers contact numbers for the three closest taxi firms, helping Welsh communities to reduce the dangers of drink driving and use of illegal taxis.
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November 2011
Incentivated and the Royal Air Force deliver Text Trainer mobile service for new recruits
The Royal Air Force has renewed its contract to deliver its innovative Text Trainer SMS service, providing recruits with an exercise programme, tips and encouragement to their mobiles. Recruits sign up for the programme online, select their training level (e.g. Officer), and time to receive SMS. The service is part of a wider push from the RAF to provide support for its applicants and improve the likelihood of passing the pre-joining fitness test.
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27th October 2011
Incentivated builds mobile site for Community Security Trust
See the press release here.
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October 2011
Incentivated and Camden Council deliver SMS campaign for Youth Services
Incentivated has delivered an SMS campaign for the Council's Summer University programme. The messages provided updates and alerts to opted-in students and helped Camden Council deliver another effective summer of courses.
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October 2011
Incentivated and Liverpool City Council renew contract
Liverpool City Council has renewed its relationship with Incentivated to continue delivering the Council's recycling campaign. Residents in each street can text in to see which materials are being collected and the collection day that week.
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27 September 2011
Incentivated creates mobile first for British Heart Foundation
See the press release here.
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15 September 2011
Incentivated shortlisted for two major industry awards
See the press release here.
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September 2011
Incentivated and Scottish Power continue to put the customer in charge using SMS
Scottish Power has renewed its relationship with Incentivated. They will continue to provide their customers with meter-reading estimates via SMS, allowing corrections to be made and avoiding the build up of debt or over payment. More convenient for customers than a telephone call or knock on the door, the service provides increased choice of communications which puts the customer in charge of providing the readings.
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August 2011
Incentivated appointed by AQA to provide mobile messaging support
Incentivated, the leading mobile marketing and technology specialist, has been appointed by AQA (The Assessment and Qualifications Alliance) to provide an integrated messaging solution for mytutor.co.uk. The tutoring service is an online tutorial and virtual classroom service being launched this summer.
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August 2011
London Ambassadors recruited; engagement SMS messaging programme starts
Incentivated, the leading mobile marketing and technology specialist, will continue to engage 2012 Olympic London Ambassadors via SMS. The London Development Agency (LDA) has extended its contract with Incentivated to continue delivering personalised volunteer-engagement mobile messaging in the lead-up to, during and after the London 2012 Olympic & Paralympic Games. This will include daily updates, PR headlines, event results and after-event messaging to ensure that London’s Ambassadors are the best-informed sources of Games information for everyone in London next year.
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August 2011
Incentivated appointed by Community Security Trust to build mobile site
Incentivated has been appointed by the charity Community Security Trust (CST) to build a mobile-optimised website. CST's mission is to help and protect those who are victims of anti-Semitic hatred, harassment or bias. It is the only organisation in the country dedicated to collecting, analysing and responding to anti-Semitism and associated security issues.
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8 July 2011
eChic to mBoutique: Maps on phones key for insider guide to Royal Borough of Kensington and Chelsea
See the press release here.
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July 2011
Marketing Week Live mobile site attracts thousands of visitors
This year's Marketing Week Live show was accompanied with a dedicated mobile site built by Incentivated, providing attendees with location functionality, conference schedules, event registration, and a host of other features. The results are now in, with the site attracting over 4,500 unique users and over 8,500 sessions, while almost 400 people signed up to attend the show through the mobile portal.
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July 2011
Incentivated and British Red Cross to extend mobile giving strategy
Incentivated and British Red Cross have extended a contract to continue the charity's successful mobile giving strategy which is currently facilitating the latest East Africa food crisis campaign. Using Incentivated's 'Iris' messaging platform, British Red Cross are promoting keywords in print, emails and social media, allowing supporters to donate e.g. £5 by texting AFRICA to 70600. Using a range of keywords and price points on different media channels and audiences will help reap the maximum benefit from this appeal.
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June 2011
Text to donate helps M&S's CSR initiative
Incentivated is helping Marks and Spencer, within their "Plan A" initiative, to deliver a text-to-donate campaign as part of a three-year commitment to support the British fishing industry. All proceeds will go to the World Wide Fund (WWF) and Marine Conservation Society (MCF) using a special charity donation shortcode - where more of the revenue is donated directly to the charity.
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June 2011
There's an app for... Macmillan
Incentivated is pleased to have been chosen by Macmillan Cancer Support to build an app which will be launched this autumn. The app will support Macmillan's work with corporate partners and provide an extra fundraising channel.
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June 2011
Dial-in audio tour for Southbank Centre visitors
Incentivated has just completed an interactive dial-in audio tour which allows visitors to interact with museum exhibits. Launching this July, posters around the Southbank Centre prompt visitors to phone a number to hear a celebrity-recorded description and explanation for that location.
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May 2011
Incentivated 2.0
Incentivated, the UK's second largest specialist mobile marketing company, is proud to unveil a refreshed brand identity. Reflecting a sea-change in client investment in mobile: from "why mobile" to "how mobile", Incentivated has launched its new identity, including a new strap line 'Building Mobile', to provide a clearer business focus for the company and our clients. The market is now asking how mobile is integrated with traditional marketing strategy and what best practice looks like. Technology and strategy are at the heart of our expertise, and this is now reflected on our new website, in our product summaries, and comprehensive white papers.
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May 2011
Tesco and Incentivated to deliver feature phone app
Incentivated will be working with Tesco over the coming months to deliver a feature phone version of the Clubcard app for the UK's 30m adults without smart phones. The app will be offered alongside its iPhone, BlackBerry and Symbian software, helping the grocery and general merchandise retailer connect with more UK consumers than ever before.
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May 2011
NSPCC selects Incentivated for SMS Helpline service support
Incentivated is pleased to have been chosen by the NSPCC to help increase access to and use of its Helpline by mobile users, through a simple to use SMS interface. The service, which is integrated with the support centre, allows NSPCC Helpline counsellors to access and respond to messages received from members of the general public in close to real-time. This is a first for the Helpline and will help define the NSPCC's development of future mobile communications options.
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May 2011
Incentivated to build Marketing Week Live mobile site
Marketing Week has selected Incentivated to build a brand new mobile site for their upcoming Marketing Week Live event. Using our proprietary Mobile Site Publisher, we'll be delivering an innovative site with full social media integration, location functionality, conference schedules, event registration, and more.
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April 2011
Incentivated is UK's second largest mobile marketing agency
For the third year running, the release of NMA's Marketing Services Guide means that Incentivated is the UK's second largest mobile marketing agency by income and staff numbers. We are incredibly proud of this achievement and owe a debt of gratitude to our clients, staff and suppliers. Our aim this year is to retain this position – it'll take some growth to get to number one – but also improve our client satisfaction. We aim to be the best as measured by the work we do.
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April 2011
Incentivated to deliver text-to-donate campaign for Red Cross Week
Incentivated and British Red Cross are working together to raise funds for the upcoming Red Cross Week. From the 1-8 May, we'll be helping the Red Cross raise its target of £1m by including a text call to action on print materials and street fundraisers, allowing supporters to donate £3 by texting RED or £5 by texting GIVE to 70600.
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March 2011
BA and Incentivated to engage customers with SMS campaign
BA has selected Incentivated to deliver a campaign to improve communications between the airline and its customers. Using Incentivated's best-of-breed messaging platform iris and our managed service, customers will receive special offers by SMS, with the aim of connecting frequent flyers more closely with the BA brand and to create a higher quality CRM relationship.
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March 2011
M&S offer customers free holidays with shortcode text-to-win
M&S is working with Incentivated to offer customers the chance to win a trip to Miami and the Bahamas. By texting HOLIDAY to 65006, customers can sign up for M&S's free text alerts and gain entry to the competition. The campaign uses Incentivated's enterprise messaging platform iris to receive and respond to requests, helping M&S continue to attract and engage customers.
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February 2011
Brakes appoints Incentivated to develop mobile strategy
Brakes Group, the leading European supplier to the catering industry, has commissioned Incentivated to help with their mobile acquisition and promotional campaign strategy. Using a combination of SMS, MMS, 2D (QR) barcodes and mobile internet, Brakes group will allow opted-in customers to receive promotions with seasonal and price related offers, including the 'click-to-call' feature.
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February 2011
Incentivated to engage 2012 Olympics Ambassadors via SMS
The LDA has appointed Incentivated to deliver volunteer-engagement messaging in the run-up to and throughout the 2012 Olympics. Initially, these are reminders to complete elements of application forms as they progress through selection processes. Ultimately, they will include daily updates, PR headlines, event results and even a mobile internet site, so that the ambassadors are up-to-date sources of information for visitors to the Games.
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February 2011
DRTV campaign for Cats Protection
Cats Protection is running a new month-long daytime TV advertising campaign to raise their profile and encourage donations, from March 7th. The ads will all feature mobile text donation mechanisms (e.g. text CAT1 to 70100 to donate £2) with different keywords in different slots. Cats Protection is also moving to a new 70-series charity shortcode, allowing them to recoup more of the donated amount. The receipt text includes a link to a mobile Gift Aid form.
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25 January 2011
Royal Borough of Kensington and Chelsea appoint Incentivated to deliver mobile portal for visitors
See the press release here.
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January 2011
Royal Borough of Kensington and Chelsea to deliver mobile site for visitors
RBKC has partnered with Incentivated to deliver a mobile internet site for tourist and visitor information within the Borough. Delivered as part of their visitor strategy for the lead up to the 2012 Olympic and Paralympic Games, the site integrates with the existing desktop CMS, and Incentivated will ensure that visitors receive a site optimised for their specific phone. An integrated mobile site means editing need happen only once.
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January 2011
STA partners with Incentivated to deliver Find My Nearest campaign
Incentivated is delivering an integrated mobile advertising campaign for holiday company STA Travel. Outdoor posters have a mobile call to action, letting users text 'LOCATE' to 62233 or scan a QR code to find their closest branch. Campaign analytics will allow STA to further understand their consumers and how mobile can add to the success of their marketing.
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6 December 2010
The NSPCC delivering letters from Santa to children around the UK through mobile internet Christmas presence
See the press release here.
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December 2010
BA's SMS service provides information to snow-affected passengers
We all know that weather happens and messes up carefully planned schedules. What we want in those circumstances is to be able to find out what is happening so we can make alternative plans. BA provides this for their flights. By simply texting in (D for Departure or A for Arrival plus the flight number) passengers can receive situation and time-sensitive service updates. We've dealt with tens of thousands of SMS requests for BA in the past few weeks due to the airport closures. Contact us to find out more about how using SMS could improve your company's CRM strategy.
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December 2010
Have a Meowy Christmas
The charity Cats Protection is thanking supporters for their help throughout the year by wishing them a very 'Meowy Christmas'. A free message was sent to their phones that included a link to an adorable Christmas mobile site which promotes the Cats Protection 'Gift of Life' campaign. To donate £5 or £10 to Cats Protection, simply text CAT (£5) or XMAS (£10) to 85199. The site also connects to their main mobile internet and Gift Aid pages.
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November 2010
Royal Mail delivers SMS to further raise mailing response rates
Incentivated has been appointed Royal Mail's mobile partner and is now working on a project that will help their business customers. Clients will be given the option to add an SMS 'call to action' to any piece of direct mail. This will allow rapid response to postal sales promotions through a dedicated short code. Fulfilment of postal materials following an SMS response will be handled by the Royal Mail.
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November 2010
NSPCC and Santa Claus on the mobile internet
All you need to do in order to ensure that the child in your life receives a personalised letter from Santa is visit www.NSPCC.org.uk/santa on your PC or mobile. and, if you wish, make a donation by premium text. Once completed, you can also forward the site to a friend. The campaign is supported by mobile advertising and Bluetooth.
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November 2010
Jaguar's SMS broadcast achieves a 10% response rate
This month Jaguar promoted the launch of their latest concept car C-X75 at an autoshow in LA via an exclusive text message invitation-only broadcast to their mobile database customers using Incentivated's mobile marketing platform iris. They achieved an impressive 10% response rate.
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September 2010
Tate Modern builds customer database using Gauguin SMS competition
Tate Modern is using Incentivated to deliver SMS registration and Text to Win services to improve their data capture process for visitors. Tate is exploiting the immediacy of a mobile Call To Action on posters, restaurant menus and tickets. As well as signing up for regular information and exhibition updates, visitors are being offered the chance to win a Gauguin-inspired holiday to Paris by simply texting TATE along with their email address to 84420.
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September 2010
MMS delivers 1000% uplift in brand awareness
Yes, you read that correctly: one THOUSAND percent uplift. New research from the Internet Advertising Bureau (IAB) and the Direct Marketing Association (DMA) highlight the effectiveness of the 'opt-in' audience within SMS and MMS advertising. Almost 100% of M&S contacts on their CRM database recalled receiving the SMS and MMS messages. The study also found that consumers responded incredibly positively to the MMS format.
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August 2010
Help for the victims of the floods in Pakistan
The British Red Cross reacted quickly to the disastrous flood situation in Pakistan with the launch of an emergency appeal. Part of their strategy included adding a text call to action to their print adverts and on social media channels. Incentivated enabled charitable givers to make a donation of £5 by texting DONATE or FLOOD to 70700
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August 2010
Mothercare and Early Learning Centre launch 'find my nearest' service
Knowing where your customer is and being able to provide localised, relevant offers through the convenience of mobile is a great opportunity for retailers this year. Mothercare and Early Learning Centre recently promoted a "find my nearest" service in the national press. Customers text a keyword via our location based technology which pin points where they are texting from and they then receive details of their nearest store.
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June 2010
Win free music with Russian Standard Vodka
Incentivated is working with the sales promotion agencey B-Street to drive sales of Russian Standard Vodka through Morrisons. A tear-off shelf leaflet explains to buyers how to win an iPod nano and a year's worth of iTunes music through a Text and Win competition. One winner a week will be selected from all those who text in a special code from their till receipt during two promotional periods in June and September.
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June 2010
Liverpool a greener city thanks to SMS bin collection reminders
As part of a complete re-vamp of waste and recycling collections, Liverpool City Council has launched a new text messaging service for residents. Using Incentivated's location-based SMS technology, Liverpudlians can text to find out what day their bin collection is and what type of recycling bins are to be put out. A reminder text is then sent every week on the day before the collection.
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June 2010
Be a WAG, not a football widow with Gala Bingo!
Members of Gala who are less interested in the football during the World Cup this June can text a picture of themselves looking like a WAG being papped. The bingo goers stand behined a seaside peep-through board and can pop their faces through, to look like an instant celebrity. The lucky winner will receive a Professional Portrait Photoshoot.
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May 2010
Incentivated enters the "Silicon Roundabaout"
Incentivated has moved to bigger offices at 23 Curtain Road - named for Shakespeare's second theatre, "The Curtain" - near to trendy Shoreditch. All email and phone numbers are the same. Forget Silicon Valley, this is the Silicon Roundabout. Originally mapped in 2008, an updated aerial photo map was published by Wired in their Feb 2010 issue, documenting all the tech firms clustered in the area. The move sees Incentivated gain three times the floor space - plenty of room for expansion - and kicks off a new phase in the life of the company with more updates and improvements in the pipeline. Once we've cleared the packing crates, we'll be inviting people over for an "Office Warming"!
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May 2010
New Mobile Advice from the DMA
DMA Mobile Marketing Council are promoting their new phone-optimised Mobile Messaging newsletter with a chance to win this year's "must-have" gadget - an iPad. Each issue features contributions from renowned industry experts offering practical advice and insight through case studies, statistical analysis, and new technology updates, as well as looking at future mobile marketing trends. Subscribe by texting "DMA2" to 62233.
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April 2010
Rhythm of London: vote for your favourite busker
Now in it's second year, Rhythm of London offers talented young musicians or singers the chance to enter the Mayor of London's fantastic busking competition and the chance to win a TfL busking licence, guitars, studio time, live gigs and more. About one hundred Rhythm of London buskers were out and about in the week leading up to Saturday 24 April at tube stations across London - and Incentivated provided a straightforward text to vote solution to enable Londoners to vote for their favourite.
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April 2010
Ashes to ashes… BA's mobile CRM solution
With the disruption to the worldwide air industry this month, caused by the volcanic eruptions in Iceland, BA were able to provide timely flight re-scheduling information to those customers who had registered for text alerts (available to all BA customers). In fact, BA sent more flight alerts out in the first day and a half of the volcanic eruptions than they had for the 10 days that covered the recent two strikes by air crews.
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April 2010
Estee Lauder's DKNY Candy Apples goes mobile: the beauty of bluetooth broadcasting
Estee Lauder, one of the world's most recognised beauty brands, has tapped into the world of mobile marketing using Incentivated's bluetooth broadcasting service. DKNY's new fragrance line Candy Apples recently launched in the UK and a new mobile site (Text CANDY plus your email address to 62233 to see the site on your phone.) is being broadcast by Bluetooth in participating Boots stores. The campaign is designed to encourage strong brand engagement and boost sales.
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8 February 2010
Incentivated launches global SMS flight information service for British Airways
See the press release here.
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February 2010
Nissan launches multi-language mobile service at Geneva Motor Show
Nissan Europe will be running a mobile service through Incentivated at this year's Geneva Motor Show, which starts on 4th March. Signs in and on the cars prompt visitors to text a model specific keyword followed by their email address. The service uses both a Swiss shortcode and an international longcode. Respondents will receive an email in their own language, based on mobile number country code, about their car of interest.
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February 2010
Marie Curie launches mobile daffodil appeal
Marie Curie Cancer Care is using mobile for its Great Daffodil Appeal, launching on 1st March. National press ads will ask readers to text CARE, DONATE or NURSE to 66066. Supporters can download a virtual daffodil wallpaper, donate £3 via Premium SMS and click a link to Gift Aid it. Marie Curie also invites supporters to text the name of their loved one to 60303 (standard rate) which requests a commemorative daffodil to be planted in their name.
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January 2010
GlaxoSmithKline launches £1,000 text and win promotion for Horlicks
GSK and its agency Billington Cartmell have appointed Incentivated to set up an on-pack text and win promotion for Horlicks, inviting customers to win £1,000 every night for three months. Entrants text 'Horlicks' and the seven digit promotional code carried on pack to shortcode 62233 for the chance to win the cash prize. This triggers an SMS response with a link to horlicks.mobi, where they enter names and addresses and sign up to receive product information.
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January 2010
BA launches global SMS flight information service
Incentivated is launching an SMS flight information service for British Airways to give passengers, and those dropping them off and picking up from airports, the latest flight information on their mobile phones. Users text D for Departures or A for Arrivals followed by a space, the date of the flight (DDMMYY or MMDDYY for the US) and the British Airways flight number (BAXXXX) to 60747 in the UK, or 70615 in the US. British and American passengers can also use the service whilst roaming in other countries. BA plans to extend the service to other nationalities.
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15 December 2009
Incentivated appoints ex-Greater London Authority marketer to Marketing Director Role
See the press release here.
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2 December 2009
M&S launches Wallace & Gromit mobile gift site for Christmas shoppers
See the press release here.
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December 2009
Visit Scotland supports Rally Scotland Challenge with text alerts
Visit Scotland promoted this year's Intercontinental Rally Challenge with SMS messages to keep fans up to date with event news and race progress. The service, provided by Incentivated, follows previous campaigns by Visit Scotland using mobile to promote Scotland's attractions to domestic and international visitors.
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December 2009
COI launches best practice mobile marketing guidelines
The COI is launching best practice guidelines on mobile marketing and mobile advertising. The guidelines, endorsed by ISBA and co-authored by our MD Jonathan Bass, provide an overview of how mobile can be used to support marketing and branding activities, plus practical guidance and references to detailed sources. The guidelines are available for heads of e-communications, content producers and developers who are planning, developing or implementing mobile marketing and advertising campaigns. To see the guidelines click here.
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21 October 2009
IAB launches mobile internet site to provide best practice template for UK brands
See the press release here.
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2 December 2009
Marks & Spencer launches UK's first on-pack mobile barcodes
See the press release here.
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10 July 2009
Incentivated launches mobile brand loyalty campaign for Strongbow
See the press release here.
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9 July 2009
Condor Ferries hires Incentivated to alert passengers about travel disruption
See the press release here.
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1 July 2009
Incentivated features in The Times report on Mobile Marketing
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26 March 2009
Mobile response to TV campaign shifts 25,000 samples for GlaxoSmithKline in 2 weeks
See the press release here.
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9 February 2009
Cutting edge technology to boost recycling and change behaviour
See the press release here.
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14 January 2009
Save The Children's Gaza ceasefire petition delivers over 100,000 text responses to Downing Street
See the press release here.
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